We recommend you to also start tracking non-financial KPIs from your early days on. Please find some exemplary KPIs we deem as especially helpful here. For your internal use, it might make most sense to focus on 3-5 KPIs at the beginning.
Overview of ESG KPIs
| Name | Why? |
|---|---|
CO2 per Head | This will help you to better understand your carbon footprint and how every employee contributes. |
Headcount per Department based on Gender definition | This will help you to get an overview of the diversity of your workforce. When team members bring a variety of backgrounds, cultures, and experiences, they are more likely to solve problems and be innovative. |
Headcount per Department based on Ethnicity definition | This will help you to get an overview of the diversity of your workforce. When team members bring a variety of backgrounds, cultures, and experiences, they are more likely to solve problems and be innovative. |
eNPS score | This will help you to measure the employee loyalty over time. As hiring is one of the key challenge for every startup, it is of huge importance to keep your employees happy. |
NPS score | This will help you to measure your customer loyalty over time. Organizations can use their net promoter score to address any problems areas, improve the experience of their customers, and monitor loyalty trends. |
Employee turnover | When you work hard to recruit top-tier talent, it's important to consider whether you can retain them so you don't waste precious resources and risk hurting your employer brand. Tracking your employee turnover rate can help you spot potential problems in your organization and fix them, before it's too late. |
Ratio of male/female applications (in %) | This will give you an overview on the diversity of your hiring pipeline. The KPI might be useful to track to spot pipeline problems early. |
Number of international applications | This will give you an overview on the diversity of your hiring pipeline. The KPI might be useful to track to spot pipeline problems early. |
Number of team members taking parental leave | Having parental leave options is not only important for the development of the child and the family but also for an employer. Among other benefits, it will help you to retain top talent. |
Percentage of team members that received training | Proper employee training is one of the key pillars of reducing employee turnover. If the training and tracking process aims to improve workplace safety and employee investments, it will enhance employee commitment to the company, improve morale, and reduce turnover intent. |
Average expenses on training per employee | Proper employee training is one of the key pillars of reducing employee turnover. If the training and tracking process aims to improve workplace safety and employee investments, it will enhance employee commitment to the company, improve morale, and reduce turnover intent. |