Branding 📚 Useful Resources
Huffman: The Growth Marketer's Playbook
Pragmatic guide to marketing tasks in a growing startup
The Growth Marketer's Playbook: A Strategic Guide to Growing a Business in Today's Digital World
The Growth Marketer's Playbook: A Strategic Guide to Growing a Business in Today's Digital World - Kindle edition by Huffman, Jim. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Growth Marketer's Playbook: A Strategic Guide to Growing a Business in Today's Digital World.
www.amazon.com
Moore: Crossing the Chasm
A timeless classic of tech marketing
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) [Moore, Geoffrey A.] on Amazon.com. *FREE* shipping on qualifying offers. Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
www.amazon.com
Ries: The Lean Startup
This general guide on how to build a startup using lean resources contains many useful marketing strategies as well.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Amazon.com: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (9780307887894): Ries, Eric: Books
www.amazon.com
Developer Markepear
b2venture portfolio company Neptune.ai has developed an amazing machine for marketing to developers. They rank higher than Amazon on Google search for many of their MLOps keyords, for example. In his blog, Neptune head of marketing (and data scientist) Jakub Czakon shares many of his secrets.
www.developermarkepear.com
www.developermarkepear.com
Thoughts? Feedback? Something missing? Please let us know: anna.roesler@b2venture.vc