Marketing

↗️Marketing Channels ✅Marketing Tasks 🥇Marketing Organization 🛠️Marketing Frameworks and Tools

📚 Useful Resources

Huffman: The Growth Marketer's Playbook

Pragmatic guide to marketing tasks in a growing startup

The Growth Marketer's Playbook: A Strategic Guide to Growing a Business in Today's Digital World

The Growth Marketer's Playbook: A Strategic Guide to Growing a Business in Today's Digital World - Kindle edition by Huffman, Jim. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Growth Marketer's Playbook: A Strategic Guide to Growing a Business in Today's Digital World.

www.amazon.com

The Growth Marketer's Playbook: A Strategic Guide to Growing a Business in Today's Digital World

Moore: Crossing the Chasm

A timeless classic of tech marketing

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) [Moore, Geoffrey A.] on Amazon.com. *FREE* shipping on qualifying offers. Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

www.amazon.com

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Ries: The Lean Startup

This general guide on how to build a startup using lean resources contains many useful marketing strategies as well.

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Amazon.com: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (9780307887894): Ries, Eric: Books

www.amazon.com

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Developer Markepear

b2venture portfolio company Neptune.ai has developed an amazing machine for marketing to developers. They rank higher than Amazon on Google search for many of their MLOps keyords, for example. In his blog, Neptune head of marketing (and data scientist) Jakub Czakon shares many of his secrets.

www.developermarkepear.com

Thoughts? Feedback? Something missing? Please let us know: anna.roesler@b2venture.vc