📚 Useful Resources
What is Product Led Growth? How to Build a Software Company in the End User Era | OpenView
Whenever someone asks me what product led growth (PLG) is, I like to start by asking them how their company adopted Slack. I don't know your company's story, but I'm guessing this is how it happened: Jane heard about Slack from a friend, so she signed up and started using it with her team.
openviewpartners.com
Beginner's Guide to Product Qualified Leads (PQL)
A product qualified lead (PQL) is a lead who has experienced meaningful value using your product through a free trial or freemium model. As a result, PQLs are more likely to become a customer than other leads. Unlike Marketing Qualified Leads (MQLs), which base buying intent on arbitrary factors like email opens, whitepaper downloads, and webpage visits, PQLs are tied to meaningful value.
productled.com
Growth, Sales, and a New Era of B2B
Download the Deck Here: https://pages.a16z.com/Enterprise-Growth-Sales-New-Era-Promo.html Traditionally, consumer companies have had viral growth and network...
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