"Boxes" to be ticked

What are the problems/needs that your potential customers experience? What are the problems/needs your product/service will be solving/satisfying?
What are the frustrations they face? Are they frustrated with process-related, price-related or solution-related issues?
What are their purchasing motivations? What are the other potential factors that make the purchase possible?
What are their individual/corporate goals that might affect the purchasing process?

Where to obtain this information?

  • Social media platforms
  • Forums and Q&A platforms
  • Meetups (online & physical)
  • Surveys & interviews
  • Academic & business researches