"Boxes" to be ticked
Where do they learn about new products and services? Is it search engines or social media platforms?
Where do they start doing research for their particular problem? Is it forums, search engines or some other platform?
Where do they look for recommendations from friends, experts and influencers? Who do they follow on social media or streaming platforms?
Which channels tend to be more persuasive before making the purchasing decision?
Where to obtain this information?
- Forums and Q&A platforms
- Surveys & interviews
- Academic & business researches