"Boxes" to be ticked

Why aren’t your target market’s problems solved currently?
Why haven’t competitors created a solution yet?
Why would they choose your product/service instead of your competitors?
Why would they pay for your product/service? Is it because yours is more affordable, or more convenient?

Where to obtain this information?

  • Surveys & interviews
  • Competitor research
  • Social media platforms
  • Forums and Q&A platforms